Zhang Jianming-College of Humanities Jilin University

Education
Background

1995/9-1999/7 BA in English Language and Literature;
Foreign Languages College, Changchun University;
1999/9-2002/7 MA in Modern and Contemporary Literature;
The College of the Humanities, Jilin University;
2005/9-2013/12 PhD in Modern and Contemporary Literature;
The College of the Humanities, Jilin University

Research
Area

·Fundamentals of Film & TV Advertisement
·Advertisement Culture
·Advertisement Aesthetics

Teaching
Courses

·Introduction to Advertising (《广告学概论》)
·Film & TV Advertisement (《影视广告学》)
·Analytical Evaluation of Advertising Works (《广告作品评析》)
·Consumer Behavior(《消费者行为学》)

Academic
Appointment

Publication

Co-editor. Principles of Applied Advertising (《应用广告原理》). Higher Education Press, 2004.<br/>

Co-editor. Advertising Innovation and Case Studies(《广告创意与案例分析》)

Higher Education Press, 2004.

Academic
Article

1. Sole-author. “In Pursuit of Aesthetics: Multiple Exploration in Zhang Yimou’s Film Adaptation (《美学追求：张艺谋电影改编中的多元探索》)”. Journal of Beihua University, 2003.
2. Third-author. “ Localization Analysis of TV Entertaining Programs in the Northeast China (《东北电视娱乐节目的本土化分析》)”.China Radio & TV Academic Journal, 2010
3. Sole-author. “Traditional Marketing Concept and Early Commercial Movies in China(《传统营销观念与中国早期商业电影》)”. Jilin University Journal Social Sciences Edition, 2013.
4. Sole-author. “Rereading the Lyrical Comedy: ‘Five Golden Flowers’ (《重读抒情喜剧< 五朵金花>》)”. Huaxia Wenhua Luntan (《华夏文化论坛》), 2013.

The Department of Communication

Zhang Jianming

Lecturer

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PHONE

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