I. Article Structure and Essential Argument

The article is comprised of three parts: the first part is about opportunities and challenges brought from the integration of three networks; the second part is about the terminal integration under the wireless network and virtual technology; the third part is the summary of the whole article.

Under the state's leading policy of vigorously promoting the integration of three networks, the integration has brought both opportunities and challenges for the development of wireless network businesses. With the rapid development of wireless network, the information supply and demand pattern of “multiple screens with one cloud” has formed upon needs from households.Therefore, expanding the market share of high-speed wireless network will become the strategic focus of network providers in the future. Meanwhile, service providers should also grasp opportunities brought by the development of wireless network to provide users with more convenient market services in a wider range. The development of network platforms for multi-screen interaction and multi-terminal interaction will also provide new opportunities for advertising-profit-making in the form of interactive marketing.

II. Primary Innovation and Academic Significance

In recent years, although the path to the tri-networks integration has not been easy, its market has shown positive signs, of which are: first, relying on network information resources (including network TV resources), telecom operators have developed network TV set-top boxes; second, some cable TV network companies (such as Guangdong) have developed multi-screen interactive products. third, 4G wireless network have been installed in more than 200 cities.

It should be the “active consensus” reached by all “participants” that it’s inevitable to integrate three networks and better to adjust development strategy as soon as possible, of which involve three aspects:

First, with the development of wireless network (mainly supported by 4G technology), as long as the market provides corresponding technical products, there should from a supply-demand pattern of “multiple screens under one cloud” for households. Second, expanding the market share of high-speed wireless network, which should be the strategic focus of network providers in the future. Third, all kinds of social media should also seize the “historical opportunities” brought by the development of 4G network to provide users with innovative service products in a broader market space.